This week I’m kicking it with one of Metro Detroit’s
smartest businessmen Joseph P. Vicari.
Joe serves as the Chief Executive
Officer and President of Andiamo, Inc. He has built his restaurant empire on
three simple Italian principles – great food, great family, and great zest for
life. He also prides himself on being a Michigan Company and employing so many
Michiganders. The heart and soul of Mr. Vicari’s Restaurant Group are the nine
Andiamo restaurants located throughout Metro Detroit. This year Andiamo will be
proudly celebrating its twenty-fifth anniversary. Not only is Mr. Vicari a
superb businessman he is also huge philanthropist. He is constantly giving back
to the community, supporting numerous charitable organizations including the
Capuchin Soup Kitchen, Henry Ford Hospital, Hermelin Brain Tumor Center, and
St. John’s Hospital.
As I said earlier
Andiamo will be celebrating its twenty-fifth year of operations. Wow, what an
achievement. After being in business for twenty-five years Joe realized that he
is now potentially serving the grandkids of some of his original customers. With
this idea in mind Joe enlisted the help of the Sussman Agency (one of Metro
Detroit’s premier marketing agencies). Together they came up with a phenomenal
marketing plan built around Andiamo’s twenty-fifth year of operation. To get
this great message out there they will be partnering up with The Detroit Free
Press, The Detroit Free Press online (freep), WDIV Channel 4, and Channel 4 online (Click
on Detroit). Finally as Joe
said, he will now be potentially serving those grandkids or as they are know in
the marketing world the Millennial Generation.
This shift to the “Millennial Generation” will give Andiamo its first
strong push in to the world of social media. With the push toward social media
and Millennials, they have created a new anchor statement “Keep the Party
Going” and a hash tag #Andiamo25. I’m very excited to see what the coming year
has in store for Joe Vicari and his Restaurant Group.
Links:
Website:
Facebook:
Twitter:
Andiamo: @andiamoItalia
- The Sussan Agency: @sussmanagency
– Detroit Free Press: @freep – WDIV
Channel 4: @Local4News
Michigan Made: Video
Sounds exciting!
ReplyDeleteOne can never argue with good Italian food!
ReplyDelete